File Details
The SEO Module contains various files and is available as installation only, which includes installation of the software and integration to your existing Agora store.
Size: Not applicable Contributor:
mark@agorasupport.com |
SEO Module
The SEO Module add on exists on many different levels, each one designed to not only promote each product individually on the search engines, but also to promote the store as an overall entity. Search engines will spider and index your store by using product titles, generic keywords for regular pages, and context based database-search links to increase the number of genuine pages you can have listed within the search engines.
Consider a store with just over 20,000 products but with over 78,000 GENUINE links on Google. This is not the result of spamming software which creates non existent pages to increase saturation, this is 78,000 links which follow protocol 100% and provide genuine content on every page. Every link clicked on will bring the user to relevant products within your store at all times.
The software operates on multiple levels to ensure you are maximising your exposure to the search engines at every opportunity. The software breaks down as follows....
- Meta Tags
- Meta Keywords
Each product description is passed through a filter which first of all removes all HTML coding, then removes unecessary words which would create irrelevant clutter to the search engines such as "the", "if", "and", "but" etc. The remaining words are then split and comma separated, and condensed to follow strict protocol by truncating the number of characters before reaching the allowed upper limit of characters. It is then converted to a genuine meta tag and included on your product pages. For regular pages such as "About Us", or "Terms and Conditions", your generic keywords will be used.
- Meta Descriptions
Each product description is taken exactly as per the database entry and truncated to the maximum recommended number of characters to follow search engine protocol to ensure that your description meta tag is never longer than permitted. It is then converted to a genuine meta tag and included on your product pages. For regular pages such as "About Us", or "Terms and Conditions", your generic keywords will be used.
- Friendly URLs
- Every URL on your site, whether it is delivering an individual product, a product category or a regular page will be converted to a search engine friendly URL using server based mod_rewrite commands through an htaccess file. It is important that your hosting company allow the use of mod_rewrite on your server or your URLs will remain as normal and the effectiveness of the search engine optimisation will be affected.
- Keyword Translation
- When a search engine, or an actual customer, visits your store and views any particular product they will notice that certain words within the product description will be converted to links. This module cross references the database product description with the "top store search terms" (see below) and converts any matches into a link which is displayed to allow a search to be performed on your store for those particular keywords. Your customers may disregard the links and read more about your product, but a search engine spider will index your current page and follow all of the keyword searches from your product page. It's also important to remember that this will not only force the spider to perform a search on your store, but also follow all of the product links that appear in the search results... and so on... guaranteeing that every product on your store will be spidered and indexed, as well as all of your search terms.
Please note: This particular module is only available with a MySQL version of the store. MySQL upgrade is also available from the Downloads area.
- Customisable Content
- The SEO Customisation area allows you to edit the generic title for your store, the generic keywords for your store, the author and copyright details as well as the "popular search terms" data used throughout the store for the various modules.
- Top Ten Search Terms
- On every page of your store, all of your customers (and the search engine spiders) will find an area called the "Top Ten Search Terms". This will be the FIRST ten search terms that you enter within the "popular search terms" box of the SEO Customisation area. As the links are displayed on every page and don't change until you change them yourself, you will achieve a naturally high ranking for those search terms so use them wisely!
- Popular Search Terms page
- At the foot of the "Top Ten Search Terms" box is a link to "View all popular search terms" used within the store. Your customers may not necessarily click on this link, but the search engine spider will follow the link and find a page containing ALL of your popular search terms. These search terms are all 100% relevant to your store and, when clicked, will perform a quick search to display all products that match the criteria of each search. These search result pages will also be spidered by the search engines and when relevant content is found, the actual link for the search will be included on the search engines. For example, if your link is titled "Velvet Gothic Top" but your store's title doesn't include these words, but some of your products DO, then you will be indexed for the search term "Velvet Gothic Top" (click the link to see the results for The Naked Monkey)
- Quick Jumps
- To further increase the chances of the search engine spiders from indexing your pages, and also to provide your customers with quick links to other popular searches within your store, every product page will automatically include a list of up to 15 different "Quick Jumps" which are links that will search your store for each of the search terms on display. The list of 15 different search terms is created entirely at random to allow for greater coverage. An example would be a store which is currently number one on Google (August 29th, 2006) out of almost 8 MILLION pages for the term "American Army Surplus" and this page was indexed using the Quick Jumps provided by this software. Click the blue link above, then click on the "Premier Surplus" link to see the search page.
This add on was written for Agora 4.0x and has NOT been tested on any versions earlier than 4.0j. The Add /
Edit Products Suite comprises of SIX different new features
for your Agora store all bundled into TWO addons!
If installation is unsuccessful due to software incompatibilities with Agora v5x you will be fully refunded.
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